Zenpulse is a premium women's athletic wear brand. To be more specific, their clothing can be categorized as "athleisure"; one can wear it while hitting the gym for an intense workout session as well as while taking a casual walk to their favorite cafe.

The logo, comprised of two 'Z's within a hexagonal form, represents balance and dynamism. It was designed to represent the brand's goal of empowering women to feel confident and promote movement, health, and wellness.